Nike celebrated its 30th anniversary for the launch of its iconic “Simply Do It” marketing campaign in fall of 2018 with the launch of Dream Loopy, an advert voiced by former NFL quarterback and present activist Colin Kaepernick that includes notable (and quotable) traces like, “Consider in one thing, even when it means sacrificing every thing,” and, “So don’t ask in case your desires are loopy. Ask in the event that they’re loopy sufficient.” The marketing campaign practically broke the web (thanks, largely, to Kaepernick’s involvement) and now Nike’s persevering with what the corporate calls in a press launch “a year-long journey to encourage the following era of athletes” by simply doing one thing they’ve by no means achieved earlier than: releasing a Simply Do It advert spot that encompasses a compilation of solely feminine athletes.
Narrated by none aside from Serena Williams, Dream Crazier will premier throughout the Oscars broadcast on February 24 (keep tuned for a sneak peak on Nicely+Good earlier that day!). Whereas we don’t have the complete lineup of all-star athletes who can be included within the spot simply but, we do know that gymnast Simone Biles, fencer Ibtihaj Muhammad (the primary Muslim girl to put on a hijab whereas competing for the U.S. Olympic group), snowboarder Chloe Kim, and members of the US Girls’s Nationwide Soccer Group can be amongst them.
“Dream Crazier shines a highlight on feminine athletes who’ve damaged limitations, introduced folks collectively via the facility of sport, and impressed generations of athletes to chase after their desires,” Nike tells Nicely+Good. In different phrases, full-body shivers whereas viewing are just about assured.
Take a look at these four highly effective photographs from Nike’s upcoming “Dream Crazier” marketing campaign.
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