As somebody who might singlehandedly preserve the dry shampoo economic system afloat, I’m a giant believer in powdered private care merchandise. You’ll be able to preserve your whipped moisturizers and jelly cleaners, thanks—I’d be thrilled to have a whole magnificence routine full of issues that resemble old-school astronaut meals. (If just for the truth that they received’t destroy my stuff in the event that they explode in my carry-on baggage.)
Over the previous few years I’ve come slightly nearer to realizing my desires, due to merchandise like Botnia’s Kale-Yeah Masks ($32, plus the price of goat’s milk yogurt to combine it with), Eminence’s Strawberry Rhubarb Dermafoliant exfoliating powder ($48), and The Unusual’s 100% L-Ascorbic Acid Powder ($6), a extremely secure type of vitamin C that may be combined into different skincare merchandise. However a brand new magnificence model, PWDR, simply arrived on the scene completely devoted to snow-textured skincare, with a debut product line that features the world’s first powdered hyaluronic acid serum.
In line with founder Carrington Snyder—a cofounder of face-grade physique care model Kayo, whose household has been within the beauty chemistry enterprise for many years—going the powder route allowed her to formulate merchandise utilizing water-soluble elements, like hyaluronic acid, with out the water. (You mix the powders with water your self, proper earlier than making use of them.) This allowed her to forego preservatives and different “filler elements,” like emulsifiers and stabilizers, to which some individuals are delicate.
“When you’ve gotten water in a product, you usually want a preservative to stop the expansion of issues like yeast, mould, and micro organism,” she explains. Not all preservatives are unhealthy, she stresses—however some have been identified to generally trigger allergic reactions. “By merely taking out the water, whereas additionally offering the nice water-soluble elements pores and skin wants, what’s left is a purer product with a better focus of impactful elements.”
So why not simply use oil-based merchandise as a substitute? Properly, your pores and skin wants water with a purpose to keep away from dehydration, and also you received’t get that from face oils (or consuming a ton of H2O) alone. “Completely balanced pores and skin has each water and oil hydration,” Snyder says. Photograph: PWDR
For that purpose, PWDR’s debut Three-product vary consists of each: A primary-of-its-kind, powder-to-gel hydrating remedy serum ($110) that features hyaluronic acid, nutritional vitamins B5 and B3, l-arginine, and silk peptides; and a “prime coat” remedy oil ($85) that seals within the hydration with a mix of jojoba, arnica, sachi inchi, rosehip seed, and meadowfoam seed oils. “With a serum, we wanted a product that had the identical luxurious really feel, effectiveness and scent corresponding to different luxurious serums, and we additionally wanted it to show into this serum inside seconds of mixing with water—not a straightforward formulating activity,” Snyder says. “Evidently, it took a very long time to get this system proper.”
Rounding out the combo is a powder-to-creme face wash ($45) that lightly exfoliates pores and skin with kaolin and bentonite clay plus finely milled berry seeds. “We’ve discovered that by taking out the harsher companion elements, this product is nice for extra finicky pores and skin sorts,” Snyder explains, including that it’s significantly nice for shiny and delicate complexions. “The elements that may trigger pores and skin sensitivities are lacking, and what you get is a cleaner product in comparison with water-based cleansers.”
Apart from the truth that the road left my pores and skin feeling tremendous comfortable and dewy, I additionally cherished that the merchandise are customizable—as somebody with oily pores and skin, I might add slightly additional water to the serum powder to make it extra light-weight with out compromising effectiveness. What’s extra, this trio has sustainability cred. “Our powdered merchandise are packaged and shipped in smaller, lighter, water-free type, reducing down on each packaging and transport weight,” Snyder says. (Quickly, a subscription service will assist you to get refills in your jars in compostable packets.)
Recent powder’s additionally on the way in which—Snyder’s at present placing the ending touches on two “actually thrilling” masks, one other serum, and a cleanser for dry pores and skin. That’s a forecast my drugs cupboard can get behind.
In the event you’re extra of a drugstore magnificence devotee, try the $24 hyaluronic serum that sells as soon as each minute and the $eight cleanser that derms are wild for.